Prior to founding Katalyst PR in 2010, Katherine garnered her PR knowledge working both in-house and at several top lifestyle PR firms directing publicity campaigns, as well as launching e-commerce business as the director of communication. This vast experience provided Katherine with an in-depth understanding of PR, digital marketing and social media. Katherine founded Katalyst to work with brands and industries she and her team are passionate about, while providing a hands-on approach and creating long term partnerships with clients, a goal the agency still holds. Originally from Chicago, Katherine graduated from the University of Colorado at Boulder with degrees in Journalism and Business, and has called San Diego home since 2003.